When you’re starting an online store, one of the first decisions you’ll need to make is which currencies to accept. There are a number of factors to consider when making this decision, such as the benefits and drawbacks of multiple currency acceptance, how to set up multiple currencies on your website, and which currencies are most popular with online shoppers. In this blog post, we’ll explore all of these topics and help you decide which currencies are right for your store!
How do you decide which currency to use for your store? The first step is to determine the countries you want to target. Your store’s currency should match the currencies of the countries you’re targeting. You can find a list of all global currencies here .
After you’ve determined the target countries, research which currencies are used in those markets. You can find this information on the Central Bank website of each country. For example, the United States uses multiple currencies, but the primary currency is the US Dollar .Some countries, like China , have multiple official currencies. In these cases, you’ll need to decide which currency is most popular with online shoppers in your target market.
What are the benefits of accepting multiple currencies in your online store? The benefits of multiple currency acceptance include:
Increased international sales: If you only accept one currency, you’re limiting your potential customer base to those who use that currency. By accepting multiple currencies, you can reach a wider audience and increase your sales.
Attracts international customers: Customers are more likely to shop on websites that accept their currency. By accepting multiple currencies, you’re making it easier for international customers to shop on your website, which can lead to increased sales.
Builds trust and credibility: Customers are more likely to trust and have confidence in a store that accepts their currency. This can lead to repeat customers and increased sales.
How can you set up multiple currencies on your website? There are a few different ways to set up multiple currencies on your website. The most popular methods include:
Using a currency converter: A currency converter is a tool that allows customers to see prices in their currency. Currency converters can be embedded on your website or use a third-party service.
Setting up multiple currencies as a separate store: If you want to accept multiple currencies but don’t want to change the currency of your primary store, you can set up a separate store for each currency. This will allow customers to switch between stores and see prices in their local currency.
Using a payment gateway that supports multiple currencies: Payment gateways like PayPal and Stripe allow you to accept multiple currencies. Customers will see prices in their currency and can pay with their preferred payment method.
Are there any drawbacks to accepting multiple currencies in your store? The main drawback of multiple currency acceptance is the potential for exchange rate fluctuations. Exchange rates can fluctuate rapidly, which can cause prices to change on your website. This can be confusing for customers and may lead to lost sales. To avoid this, you can set up a system that automatically updates prices based on the current exchange rate.
Which currencies should you accept for your online store? The answer to this question depends on your target market and the currencies used in those countries. However, the most popular currencies with online shoppers are the US Dollar, Euro, British Pound, and Australian Dollar. By accepting these currencies, you’ll make it easier for international customers to shop on your website.
At WooCommerce , we want to make it easy for you to run your online store, no matter which currency you use. That’s why we support multiple currencies on our platform. With WooCommerce, you can easily accept multiple currencies and offer a seamless shopping experience for your customers.
If you’re thinking about adding multiple currencies to your WooCommerce store, check out our documentation . It includes everything you need to get started, from setting up your currencies to handling exchange rates. And if you have any questions, our team is here to help!
