How to Create an Effective Call to Action on Your Ecommerce Website: Tips, Tricks, and Examples

If you’re running an ecommerce website, then you know that Call-to-action is important. After all, if you don’t tell your visitors what you want them to do, how can you expect them to do it? In this blog post, we will discuss what Call-to-action are, why they are important for ecommerce websites, and how to create effective calls to action for your own website. We’ll also provide some tips for optimizing your call to action so that it is as effective as possible. So let’s get started!

What is a call to action? A Call-to-action, or CTA, is a directive that tells your website visitors what you want them to do. It can be as simple as asking them to click on a link or button, or it can be more complex, such as requesting that they fill out a form. Why are Call-to-action important for ecommerce websites? Because without a Call-to-action, your website visitors may not know what you want them to do next. And if they don’t know what to do, they’re likely to just leave your site without taking any action.

There are two types of Call-to-action: primary and secondary. The primary Call-to-action is the most important Call-to-action on your website, and it should be placed prominently on your homepage or product pages. Secondary Call-to-action is less important and can be placed elsewhere on your website, such as in the header or footer.

Now that we’ve covered the basics of Call-to-action, let’s talk about how to create an effective Call-to-action for your ecommerce website. The most important thing to remember is that your Call-to-action should be clear and concise. It should also be visually appealing so that it stands out from the surrounding text and graphics. And lastly, it’s important to test different variations of your Call-to-action to see which one performs the best.

Here are some tips for optimizing your Call-to-action:

1) Use strong verb tense, such as “Buy Now” or “Sign Up Today”

2) Keep it short and sweet – you don’t want your call to action to be too wordy

3) Use contrasting colors to make your call to action stand out

4) Place it in a visible location, such as the top of the page or in the center of the screen

Now that you know how to create an effective call to action for your eCommerce website, let’s take a look at some examples. Here are three different types of calls to action, along with examples of each:

Button CTA: “Add to Cart”


Button CTA: “Subscribe” 

Example: Evernote

Form CTA: “Sign Up for Our Free Service”

Example: Dropbox

Form CTA: “Sign Up for Our Newsletter” 


Landing Page CTA: “Download Our Free Ebook” 


As you can see, there are many different types of calls to action that you can use on your eCommerce website. The most important thing is to choose the type that best suits your needs and goals. And don’t forget to test different variations to see which one performs the best. Thanks for reading!

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