All brands are equal if you are not presenting your brand in a well-organized, well-described and well-presented manner with your brand positioning, brand promise, brand character and brand differentiation. There are many search engines, public directories, social media, blogs, forums, online shopping malls…etc that would allow you to display your brand, products and services free of charge but powerfully enough to cover the market with long term impact. Experts of Adams are very experienced in helping you to present your brand in the most appropriate channels.
Adams has been proactively working with many e-Mail Marketing platforms that may suit different level of requirements for small enterprises as well as large enterprises.
4C Website Strategy
Adams specializes in providing business strategies for companies those want to gain the maximum return on investment from their websites. We can help companies to achieve their goals including sales, branding and customers experience through their websites.
Call to Action
Building Effective Website
Websites are so important to make e-Marketing campaigns successful!
Most e-Marketing campaigns will redirect potential customers to the target landing (web) page you want people to view the specific promotional contents. If you don’t have a good look and feel of your web page, the chances of your potential customers would take any action are very slim. 4 ground rules of successful websites are :
Your website should be laid out according to your target customers.
Generally, you may only 10 seconds to capture the interest of new visitors of your website.
Call to Action
In order to generate business, hence, no enquiry no business!
Never under-estimate the power of word of mouth when your website is being referred and invited by your existing customers to their friends.
Messaging on your web page is the next most import thing you have to deal with. It is an art to do good copywriting. By internet term, SHORT IS Beautiful!
Customers may take advantage from Adams Website Consultation Services for the following benefits:
- Largely increase sales enquiry rate and return on investment
- Exponentially enlarge company community and potential customers reach
- Dramatically enrich company branding and customer brand preference
- Effectively improve services level and customers satisfaction
The service level of Adams Website Consultation Service includes:
- Business analysis of website strategy for specific companies
- Specifications and feasibility study of user requirements
- Advices on effective winning website design
- Advices on functionalities for business expansion
- Tailor-made consultation meetings
The single largest search engine in China is Baidu and the impact of your presence on Baidu is extremely important if you are doing any business in China. There are such a large family of products of Baidu that you are eligible to use and register at free of charge. The more and frequent that you are using these tools, the more you will have a prominent presence in the online world of China.
Moreover, with the right tracking tools, it is possible to uniquely identify the consumer behavior down to personal level with details of demographic information. This definitely can enrich the level of customer relationship building when data are managed strategically.
Content Networks & Portals
Have a good presence
Apparently, there are a vast amount of content networks and portals are available on the internet. The way it is, they all serve a good purpose when somebody is search some interested areas in a special way. Generally, you need to ensure you have a good presence on these channels by providing your PowerPoint Slides, PDF files, Graphics…etc. In certain case, it can be as simple as a registration of an online business directory for your sector.