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Course
Contents：
- Choosing
effective e-marketing channels and media
-
e-Mails
-
Search Engines
-
Display
Banners
-
Web
Directories
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Social Media,
...etc.
- What are
success factors of different e-Marketing channels?
-
How to
maximize the ROI of e-Marketing channels?
-
What are the
game rules of e-Marketing channels?
-
How to win
against competitions?
- How to plan &
measure success of e-Marketing campaign
- Success Stories/Case Studies
Analysis
- Other
related matters/considerations
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Lecturer：
Mr.
Matthew Kwan
Principal
Consultant
Adams Company Limited
Mr. Kwan
is the Principal Consultant of Adams responsible
in Business Consulting and Enterprise Trainings.
He has rich
Sales & Marketing experience with strong business management background across different industries.
In his successful career,
Mr. Kwan served in large multinational companies over the last 2
decades including
Intel, JP Morgan and Jardines
both in IT and Sales &
Marketing fields.
Mr. Kwan
is actively being invited to teach and speak on e-Marketing,
Management, Leadership, Marketing, Presentation and Visual
Language, Entrepreneurship in different Institutes and
Organizations including:
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The Hong Kong Management
Association
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2.RMIT University of
Australia
- Bulacan
State University of Philippines
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3.Federal of Hong Kong Industries
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4.Hong Kong Trade Development
Council
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5.Labour Department of Hong Kong
SAR Government
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6.Social Welfare Department of
Hong Kong SAR Government
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The Chinese Manufacturers’
Association of Hong Kong
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Tradelink – DTTN
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9.Hong Kong Information
Technology Federation
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10.St. James Settlement
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11.Hong Kong Baptist Theological
Seminary
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12.Network J International
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13.Salvation Army
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14.…and
more
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