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Public Seminars

Secrets of Digital Sales & Marketing Seminar Series 2018

Crash course perfectly for CEOs and Management

6 Secrets for Digital Sales & Marketing Topics

Learn all ‘‘MUST KNOW’’ tips of digital marketing
Want to be successful in digital world? Want to maximize your online exposure?
‘Master the rules of online digital advertising, otherwise you will be mastered.’’ said Matthew Kwan, Principal Consultant of Adams, in the ‘‘Secret for Digital Sales & Marketing’’ seminar.

Target Audience:
CEOs, Sales & Marketing Managers, Entrepreneurs

Dates:
2018.10.23 (Tue) Highly Effective Ways for Search Engines Success
2018.10.30 (Tue) Strategic e-Channels advertising
2018.11.06 (Tue) Boost your online Sales
2018.11.13 (Tue) Successful story of digital PR & Social Media Marketing
2018.11.20 (Tue) Create Customer Database and Expand Target Audience
2018.11.27 (Tue) Achieving Excellent Performance and Optimization

Time:
3:00 – 5:30pm

Target Audience:
CEOs, Sales & Marketing Managers, Entrepreneurs

Dates:
2018.10.23 (Tue) Highly Effective Ways for Search Engines Success

2018.10.30 (Tue) Strategic e-Channels advertising

2018.11.06 (Tue) Boost your online Sales

2018.11.13 (Tue) Successful story of digital PR & Social Media Marketing

2018.11.20 (Tue) Create Customer Database and Expand Target Audience

2018.11.27 (Tue) Achieving Excellent Performance and Optimization

Time:
3:00 – 5:30pm

Venue:
Hong Kong General Chamber of Commerce
(22/F, United Centre, Admiralty, Hong Kong)
View On Map

Fees:
HK$880 for 1 Seminar per seat
Book 3 seats or more to get 10% discount

Limited Seats:
30 (first-come, first-served)

Language:
Cantonese with English Materials

Venue:
Hong Kong General Chamber of Commerce
(22/F, United Centre, Admiralty, Hong Kong)
View On Map

Fees:
HK$880 for 1 Seminar per seat
Book 3 seats or more to get 10% discount

Limited Seats:
30 (first-come, first-served)

Language:
Cantonese with English Materials

Top 10 questions to CEO’s & Senior Management in the MobileAGE of our Digital World

1. Can you be FOUND on the first page of search engines when people are searching products/services of your industry?
2. Are you constantly creating a CRITICAL MASS digitally that will lead to SALES CONVERSION?
3. Are you well aware of how GOOGLE & FACEBOOK are influencing your CUSTOMERS BUYING DECISION?
4. Do you know which DIGITAL CHANNELS are really bringing the highest ROI for your business?
5. Have you mapped the digital CUSTOMER JOURNEY of your customers?
6. Are you being SEEN digitally among your target audience?
7. Have you started E-COMMERCE for your company?
8. Do you have a strategy of your SOCIAL MEDIA CONTENT MARKETING and CRISIS MANAGEMENT?
9. What BIG DATA are you using to grow your sales and are you building your own?
10. Do you know the REAL KPI for your digital strategy?

In the course, “Highly Effective Ways for Search Engines Success” was the first topic of the lot. The course is targeting CEOs and Management to think and rethink about their overall strategy towards Digital Marketing in the too complex digital world today!

Putting a huge of budget do not mean it is successful in digital world? Key to be successful is how well you know about digital world. Join our seminars to know secret tips in using simple tricks to achieve their business goals.

Seminar 1

2018.10.23

Highly Effective Ways for Search Engines Success

Seminar 2

2018.10.30

Strategic e-Channels advertising

Seminar 3

2018.11.06

Boost your online Sales

Seminar 4

2018.11.13

Successful story of digital PR & Social Media Marketing

Seminar 5

2018.11.20

Create Customer Database and Expand Target Audience

Seminar 6

2018.11.27

Achieving Excellent Performance and Optimization

★ Book 3 seats or more to get 10% discount ★

Seminar 1.
2018.10.23 Tuesday

Highly Effective Ways for Search Engines Success

  • To ensure your brand on the front page
  • Winning strategy of your keywords
  • Improve your top Search Ranking
  • Increase your Click Rate
  • To optimize your ad performance

Seminar 2.
2018.10.30 Tuesday

Strategic e-Channels advertising

  • Growing your target audience with right channels
  • Master the game rules of key channels
  • Success factors for the creative design & UX
  • Get maximum exposure with minimum budget
  • Increase gain of the market share

Seminar 2.
2018.10.30 Tuesday

Strategic e-Channels advertising

  • Growing your target audience with right channels
  • Master the game rules of key channels
  • Success factors for the creative design & UX
  • Get maximum exposure with minimum budget
  • Increase gain of the market share

Seminar 3.
2018.11.06 Tuesday

Boost your online Sales

  • Generate first time purchase
  • Shortening the checkout process
  • Creating the demand for success
  • 3R (Return/Repeat/Referral) Strategy and Implementation
  • Successful Membership and Loyalty Program
  • Increase ROI with lower cost per sales

Seminar 4.
2018.11.13 Tuesday

Successful story of digital PR & Social Media Marketing

  • Digital Public Relations Strategy
  • Running Stunning Social Media Marketing Campaign
  • Create Great Marketing Content for Social Media
  • Winning Viral Design Elements
  • Mastering channels to release your Digital Press Releases
  • Effective PR Crisis Management

Seminar 4.
2018.11.13 Tuesday

Successful story of digital PR & Social Media Marketing

  • Digital Public Relations Strategy
  • Running Stunning Social Media Marketing Campaign
  • Create Great Marketing Content for Social Media
  • Winning Viral Design Elements
  • Mastering channels to release your Digital Press Releases
  • Effective PR Crisis Management

Seminar 5.
2018.11.20 Tuesday

Create Customer Database and Expand Target Audience

  • Utilizing multi-channel to build customer database
  • Integrated strategy to expand your client lists
  • Driving sales via e-Mail Marketing Strategy
  • Smart Legal tips of e-Mail Direct Marketing
  • Expand channels to reach target market

Seminar 6.
2018.11.27 Tuesday

Achieving Excellent Performance and Optimization

  • Powerful Key Performance Indicators
  • The real success metrics
  • Enhance performance measures
  • Mastering Google Analytics
  • Maximizing the Return-On-Investment

Seminar 6.
2018.11.27 Tuesday

Achieving Excellent Performance and Optimization

  • Powerful Key Performance Indicators
  • The real success metrics
  • Enhance performance measures
  • Mastering Google Analytics
  • Maximizing the Return-On-Investment

Ask For Details
+852 2723 9977

Speaker :
Matthew Kwan

Principal Consultant, Adams Company Limited

Matthew Kwan is a seasoned speaker with in-depth hands-on experience in Digital Marketing. Matthew is frequently being invited by large organizations and newspapers to speak on the topics of Social Media Marketing, PR Crisis, Quality e-Shop & User Experience, Digital Advertising, Search Engine Markeing & Optimization, Customer Database Building…and more. He served for many years in multi-national companies including Intel, JP Morgan and Jardines with very broad experience in sales & marketing and management in multicultural and international settings.

Matthew lectured at events of HK Trade Development Council (HKTDC), HK Productivity Council (HKPC), HK Retail Management Association (HKRMA), HK Export Credit Insurance Corporation (HKECIC), HK Exporters’ Association, HK Science & Technology Parks (HKSTP), HK Institute of Marketing (HKIM), Federation of HK Industries (FHKI), HK Management Association (HKMA), HK Institute of Accredited Accounting Technicians (HKIAAT), HKSAR Labour Department, HKSAR Social Welfare Department, Dun & Bradstreet (D&B), Hang Seng Management College, Australia RMIT University, St James Settlement, Salvation Army, HK Baptist Theological Seminary, Breakthrough and…etc in Hong Kong, China and overseas.

Matthew holds a Master degree in Global Leadership from Fuller Theological Seminary, USA and a Bachelor degree in Information Engineering from University of Manchester, UK.