【高效宣传推广策略及整合行销传播攻略】研讨会 "销售要成功，就要 Emotional!"
白武士有限公司(www.adamshk.com)
首席顾问关广智先生被香港工业总会邀请为【高效宣传推广策略及整合行销传播攻略】研讨会主讲主题《软硬兼「销」:
实战篇》中强调企业在销售过程中要成功就必须要注意Emotional, Top of Mind, Traffic 和Website.
如果能好好掌握以上几方面，成功必然在望！
主办机构:
协办机构:
资助机构:
「中小企业发展支援基金」拨款资助
2010-04-27
Health
& Beauty: Marketing Professional Seminar
The beauty of e-Marketing is INTERACTIVE!
Adams Company Limited’s (www.adamshk.com)
Principal Consultant, Matthew Kwan, emphasized during his motivated speech at
Adams Health & Beauty Seminar that too many marketing professionals are still
very naive and treating online advertising as traditional print ad or TV
commercials: the beauty of e-Marketing is INTERACTIVE!
Matthew Kwan also pointed out that "...our
goals as marketing professional is to build up a strong customers community to
support future potential business and sales pipeline!"
Adams Company Limited (www.adamshk.com)
is honored to be presented by HSBC, the World's Local Bank, of their Business
Advisor Award 2009 as a compliment to Adams positive cooperation and
collaboration with HSBC in 2009. This award is a great demonstration of
Adams professionalism towards its highest quality service and outstanding
consultation for their customers to synergize business opportunities through a
wide range of innovative ideas.
Adams-Wharf T&T High Performance e-Mail Marketing Seminar
There are many ways to promote your products
and services, e-Mail is one of the greatest way to effectively reach to your
target audience with minimal cost. Successful e-Mail strategy is based on
the ability to leverage other companies customer database!
追蹤每單生意計算成本
Matthew以本港一家大型的財務公司?槔麄儍赡昵耙崖氏仍诓煌W上渠道賣廣告，成功吸引網民向有關公司申請借貸，更採用行內俗稱「CPA」（Cost Per
Action，按每次消費行動計算收?M），即廣告代理商按照網民透過網上廣告而採取消費行動的次數，計算客戶廣告費用的方法。
Internet : platform to maintain &
sustain “Normal” operations
Adams Company Limited’s (www.adamshk.com)
Principal Consultant, Matthew Kwan, uniquely pointed out in his opening keynote
speech that in order to successfully manage a business crisis companies need to
:
Young
people"...really
have to know how big is your target Total Available Market..."
in order to succeed!
Adams Company Limited’s Principal Consultant, Matthew Kwan is being interviewed
by
TVB
- Pearl's Money Magazine (from 16.28mins) to comment on how entrepreneurs
should run their startup businesses. Matthew Kwan emphasized that young
people"...really
have to know how big is your target Total Available Market..."
in order to succeed.
“Successful entrepreneurship is not a matter of age!”
During
an interview by the official magazine “Varsity”
of the Chinese University of Hong Kong, Adams Company Limited’s Principal
Consultant, Matthew Kwan, pointed out that successful entrepreneurship is not a
matter of age but proper planning and execution.
In order to plan properly,
5C’s of business planning
proposed by Matthew Kwan serves as the cornerstone of succeed for
enterprises large or small.
2008-12-23
Adams
(白武士)
榮獲威寶拓展國際有限公司
(Well Develop International Limited)選納為
郵件行銷大師企業版特約經銷商
TDC World SME Expo - e-Marketing Symposium (HKCEC)
“Sales Oriented is the most important success factor for e-Marketing”
Adams Company Limited’s Principal Consultant, Matthew Kwan, proposed that “Sales
Oriented” is the most important success factor for e-Marketing during his
dynamic and attractive presentation at Hong Kong Trade Development Council –
World SME Expo 2008: e-Marketing Symposium.
The venue of the Symposium was filled with people and they were excited to here
from Matthew Kwan the strategy for highest return on investment of e-Marketing.
2008-12-09
CMA-DTTN SME MoneyWise Forum: Technology to win during Financial Tsunami (CMA,
Central HQ)
“Technology is useless if it can’t help enterprises to get more sales and save
operational costs.”
Matthew Kwan
also highlighted the most important technologies that enterprises must know in
2009 to gain the highest return on investments in the financial tsunami.
2008-12-05
SMBWorld
Magazine 2008 Best SMB Solutions Award Opening Speech (Marriott Hotel)
“There are still Opportunities even in Financial Tsunami if we know how
Enterprises think!”
Matthew Kwan, Principal Consultant of Adams was invited by
SMBWorld Magazine as guest of honor to deliver the encouraging opening
speech at the annual event of awards prize presentation of SMBWord Magazine Best
IT Solutions Award. Matthew Kwan reminded industry leaders of awardees
that are still opportunities even in Financial Tsunami if we know how business
managers think in terms of “Finding Money - Capital”, “Generating Money –
Sales/Marketing” and “Saving Money – Operations Control”. Kwan also emphasized
that IT vendors sometimes are too focused in talking about saving costs but not
the other 2 areas which are very important considerations in times like this.
"...there are simple tricks that you can win business with e-Marketing.."
Invited by Rotary Club of Lan
Kwai Fong as guest of honor, Matthew Kwan,
Principal
Consultant of Adams Company Limited spoke on how to be successful with
e-Marketing. "...there are simple tricks that you can win business with
e-Marketing.." as pointed by Matthew Kwan, leaders in Rotary Club were amazed by
the insightful knowledge being presented.
2008-10-25
Cougars Career Forum Fall 2008 金融海嘯:絕處求勝 (Baptist
University)
"Be Passionate and Brave
for the Future Ahead!"
Alongside
with experienced leaders in the society of different sectors including
logistics, advertising & creative and entertainment industries, Matthew Kwan,
Principal Consultant of Adams Company Limited was invited by
Cougars Group (HK) Ltd. as guest of honor to speak at the Career Forum of the
Joint Universities event in Hong Kong Baptist University of the topic "Surfing
on the Financial Tidal Wave". Matthew Kwan's speech was inspirational and
he encouraged the university students to stay hopeful and be brave for the
challenge ahead. "Only those who are seriously enough can survive the Tidal
Wave!"
Matthew
Kwan, Principal Consultant of Adams was invited by Love Your Neighbourhood
Movement (www.loveyourneighbourhood.com)
as guest of honor and judge for Vocational Discipleship Program
of Hung Fook Tong (www.hungfooktong.com).
The 3 weeks program was designed to support college students in Business or
Marketing disciplines to have practical & real life experiences during summer
vacation for their future integration to the society.
2008-07-21
Adams
launched a brand new blog called
e-Marketing Campaign Insights (http://e-campaign.blogspot.com)
dedicated to share knowledge about how
to do successfully and effective e-Marketing.
2008-07-04
中小企業營商研討會
2 - Extraordinary Line Up of e-Marketeers Line up to
Present the latest trends of e-Marketing Strategy.
Organized
by Adams & Vis Communications Consultancy the second of the series "SME
MoneyWise Forum
2" captured the eyes & ears
of the attendees on July 4, 2008. It was an extraordinary line up renowned
experts in the fields of Public Relations and e-Marketing. The audience
was so excited and participated very exciting discussions of how to maximize
their return on investment with Public Relations & e-Marketing when they can
directly engage with the leading experts including Felix Poon of Vis
Communications, Barry Lau of Matrix Marketing, Edmund Li of Well Synergy, Daniel
Chan of AsiaPac, Alan Cheng of Technolger.
白武士
HSBC Business Advisor Award 2009
『郵件行銷大師』是中小企進行電子行銷及市場推廣的最佳工具。它使你在短時間內，向特定的客戶批量發送電子新聞、直銷電郵、網路雜誌、電子期刊、報告、帳單、調查及邀請信等個人化電郵。而且，可以根據本港政府《非應邀電子訊息條例》要求，過濾拒接名單及剔除無效電郵，讓你在合法的情況下進行推廣並與客戶保持緊密的聯繫。
Matthew
Kwan, Principal Consultant of Adams was invited by Love Your Neighbourhood
Movement (
Adams
launched a brand new blog called
e-Marketing Campaign Insights (
Organized
by Adams & Vis Communications Consultancy the second of the series "
discuss.com.hk
inner group banner 廣告.
由俊念傳訊及白武士公司聯合舉辦的
.JPG)
白武士有限公司首席顧問關廣智
(Matthew Kwan) 於日前3月11日 在香港會議展覽中心所舉行的「中小企e世代論壇」
(SME-Strategy Forum 2008
103.JPG)
