There are many ways of measuring success of your e-Marketing campaigns. Adams adopts a unique methodology of focusing on the Return-On-Investment (ROI) matching to the most important Strategic Objectives, namely as Brand Awareness, Customer Base and Sales, for any business. Consultants of Adams will define clearly the success metrics or Key Performance Indicators (KPI’s) in the beginning of projects together with the clients. By using Adams Performetar and other commonly used tools in the market, ROI can be easily measured and performance of marketing campaigns can be optimized along the way.
In business, it is all about results and success metrics. The better we can understand the Key Performance Indicators (KPI’s) required for any project or marketing campaign, the better we can budget it in a realistic way. Adams way of KPI Budgeting is about defining KPI’s with the clients according to the Strategic Objectives of Brand Awareness Building, Customer Base Growing and Sales Impact. The KPI’s are the base considerations for selecting the right online and digital channels according to the characteristics of each channels in respect to the effect of them in relation to the Strategic Objectives.
An Art of Knowledge and Skills
It is always a challenging task to forecast the Return-On-Investment (ROI) of any project or marketing campaign. However, with the in depth project experiences of Adams’ consultants, we have very good sources of references and collective data analysis to facilitate a relative accurate forecast of ROI’s by online or digital channels. This is an art of knowledge and skills as fractions of deviation are going to impact the forecast by far. Conversion are generally being calculated by estimating the Click Through Rate (CTR) and actions taken, not a single case can be the same!