Online Profiling
All brands are equal if you are not presenting your brand in a well-organized, well-described and well-presented manner with your brand positioning, brand promise, brand character and brand differentiation. There are many search engines, public directories, social media, blogs, forums, online shopping malls…etc that would allow you to display your brand, products and services free of charge but powerfully enough to cover the market with long term impact. Experts of Adams are very experienced in helping you to present your brand in the most appropriate channels.
Adams has been proactively working with many e-Mail Marketing platforms that may suit different level of requirements for small enterprises as well as large enterprises.
Social Media
The single largest search engine in China is Baidu and the impact of your presence on Baidu is extremely important if you are doing any business in China. There are such a large family of products of Baidu that you are eligible to use and register at free of charge. The more and frequent that you are using these tools, the more you will have a prominent presence in the online world of China.
Moreover, with the right tracking tools, it is possible to uniquely identify the consumer behavior down to personal level with details of demographic information. This definitely can enrich the level of customer relationship building when data are managed strategically.
Content Networks & Portals
Apparently, there are a vast amount of content networks and portals are available on the internet. The way it is, they all serve a good purpose when somebody is search some interested areas in a special way. Generally, you need to ensure you have a good presence on these channels by providing your PowerPoint Slides, PDF files, Graphics…etc. In certain case, it can be as simple as a registration of an online business directory for your sector.
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Wikipedia
User Generated Contents (UGC)
02
YouTube
YouTube has become the single largest depository of videos in the world and the most visited source of video-based information. The purpose of building your own channel is also an exercise of branding as well as showing your presence in this most important place as your official representation. In a postmodern world, feelings are generally the basic factors of actions and video is becoming the key medium of delivery.
03
Baidu
A large family of products
The single largest search engine in China is Baidu and the impact of your presence on Baidu is extremely important if you are doing any business in China. There are such a large family of products of Baidu that you are eligible to use and register at free of charge. The more and frequent that you are using these tools, the more you will have a prominent presence in the online world of China.
Moreover, with the right tracking tools, it is possible to uniquely identify the consumer behavior down to personal level with details of demographic information. This definitely can enrich the level of customer relationship building when data are managed strategically.
