}

HKSTP x SME Workshop4 Strategy of Integrated Online Marketing “Online Marketing can help you a lot!”

hkstpxsme

Adams Company Limited’s (www.adamshk.com) Principal Consultant, Matthew Kwan, was guest of honor to present on the topic of “Strategy of Integrated Online Marketing” in SME.GIG.HK and Hong Kong Science Park (HKSTP) workshop. He elaborated some suitable mobile and social media strategy according to the industries and products. Moreover, he mentioned the importance of “strategic objectives”.

HKSTP x SME Workshop3 Simple Ways to Perform Sophisticated Customer Management “Remember the customer management.”

hkstp

Adams Company Limited’s (www.adamshk.com) Principal Consultant, Matthew Kwan, was guest of honor to present on the topic about the customer management in SME.GIG.HK and Hong Kong Science Park (HKSTP) workshop. He showed need of setting up a massive customer database. In addition, understanding the “Big Four Audiences” and “Critical Mass” are important in the management.

HKIM Seminar “Beware of the e-Media Breakthrough!”

hkim

Adams Company Limited’s (www.adamshk.com) Principal Consultant, Matthew Kwan, was guest of honor to present on the topic of “e-Marketing Performance Measurement” at Hong Kong Institute of Marketing (HKIM). The marketing performance can be calculated and it is crucial to review the result. Then the resources can be allocated in effective way.