With over 67% consumers do their shopping start with mobile devices, ensuring best mobile user experience is now more important than ever before. How to stand out from the crowd?” Matthew Kwan, the principal consultant of Adams shared his insights in the joint seminar of Hong Kong Retail Management Association (HKRMA), Hong Kong Production Council and Hong Kong Post on December 13, 2017. Can mobile visitors find what kind of your products they desire quickly? Does the purchase path offer a persuasive and engaging experience? These are the must-ask questions that will help you to win the customers’ heart. From viewing the products, check out to after sales service, online shop owners has to deal with every business operational process carefully. What else can you make your online shop even better? As member of Advisory Committee of HKRMA for the Quality E-shop Recognition Scheme, Matthew encouraged companies to get certified with the “Q” mark and stay ahead of competitions.