}

HKSTP x SME Workshop3 Simple Ways to Perform Sophisticated Customer Management “Remember the customer management.”

hkstp

Adams Company Limited’s (www.adamshk.com) Principal Consultant, Matthew Kwan, was guest of honor to present on the topic about the customer management in SME.GIG.HK and Hong Kong Science Park (HKSTP) workshop. He showed need of setting up a massive customer database. In addition, understanding the “Big Four Audiences” and “Critical Mass” are important in the management.

HKIM Seminar “Beware of the e-Media Breakthrough!”

hkim

Adams Company Limited’s (www.adamshk.com) Principal Consultant, Matthew Kwan, was guest of honor to present on the topic of “e-Marketing Performance Measurement” at Hong Kong Institute of Marketing (HKIM). The marketing performance can be calculated and it is crucial to review the result. Then the resources can be allocated in effective way.

HKSTP x SME Workshop2 Conquering Search Engines to conquer your business “Grab your search engines tightly!”

Adams Company Limited’s (www.adamshk.com) Principal Consultant, Matthew Kwan, was guest of honor to present on the topic of “Conquering Search Engines to conquer your business” at SME.GIG.HK and Hong Kong Science Park (HKSTP) workshop. Different search engines have different rules. Matthew pointed out some key points of using search engines for digital marketing. Moreover, the brands needed to focus the key word strategy.