More and more people are now assessing the internet. It creates a huge market for potential advertisers to go after. Guess how many world’s population are using the online platform? Guess how many opportunities are created for SMEs? Are you making money from digital marketing or losing it? Online Advertising without clever strategies is like dumping your own business into trash. Matthew Kwan, Principal Consultant of Adams shared what digital marketing has taught him over years as a giveback to over 130 audiences at Hong Kong Trade Development Council (HKTDC) SME Centre on 29 November 2017. To win this interconnected game, the first key things you need to remember are dealing with large volumes of rapidly changing data, understanding the meaning and your opportunities behind, mastering the online tools and evaluating the return on investment for each online marketing campaign. Is your business missing in any of these areas? If so, it’s time to reassess your strategies and keep it well played !