Press Releases

Most Enterprises Fails to

Maximize their Return On Investment with e-Marketing

March 13, 2008 – Adams Company Limited’s Principal Consultant, Matthew Kwan, claimed during his presentation at SMe-strategy Forum 2008 (www.sme-strategyforum.com) being held at Hong Kong Convention and Exhibition Centre on March 11, 2008 that most enterprises big and small fail to maximize their return on investment with their e-Marketing activities.

Matthew Kwan emphasized that in order to maximize e-Marketing effort, corporate websites must follow a “4C” blueprint which are:

• Customer Oriented

• Context Driven Content

• Call To Action

• Community

During his presentation, Matthew Kwan indicated that “There are too many e-Marketing channels available in the market. We can easily waste a lot of money on those low return channels if we are not making our choices smart enough. However, there are also too many companies are falling into such traps regardless their size!”

Matthew Kwan recommended companies may start their e-Marketing activities by sending e-Newsletters to those friendly parties including suppliers, partners, existing customers and potential customers who may have previous engagements. Sending e-Newsletters to the above parties are least likely to violate the spam e-mails regulations.

Matthew Kwan indicated that the measurement of return on investment of e-Marketing, companies should review the results from 3 inter-related elements which are Sales Oriented, Community Building and Affiliated Websites.

In his 30 minutes speech, Matthew Kwan concluded his presentation by quoting the IDEAL* idea on e-Marketing from his article written in 2007 on EnterpriseInnovation.net and SearchSMBAsia.com encouraging SME’s to take good advantage of e-Marketing with great return to com.

*IDEAL e-Marketing Strategy

I – Identify Your Customers

D – Decide Your Budget

E – Experiment Your Options

A – Assess Your Results

L – Leverage Others

About Adams Company Limited

Adams is formed by a group of professionals and consultants who have rich experiences in business across industries. With our services, you will find yourself reaching your goals faster and better!

For more information, please refer to www.adamshk.com

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Contact Person Mandy Lau Tel: +852 27336100 email: admin@adamshk.com