With over 67% consumers do their shopping start with mobile devices, ensuring best mobile user experience is now more important than ever before. How to stand out from the crowd?” Matthew Kwan, the principal consultant of Adams shared his insights in the joint seminar of Hong Kong Retail Management Association (HKRMA), Hong Kong Production Council and Hong Kong Post on December 13, 2017. Can mobile visitors find what kind of your products they desire quickly? Does the purchase path offer a persuasive and engaging experience? These are the must-ask questions that will help you to win the customers’ heart. From viewing the products, check out to after sales service, online shop owners has to deal with every business operational process carefully. What else can you make your online shop even better? As member of Advisory Committee of HKRMA for the Quality E-shop Recognition Scheme, Matthew encouraged companies to get certified with the “Q” mark and stay ahead of competitions.
More and more people are now assessing the internet. It creates a huge market for potential advertisers to go after. Guess how many world’s population are using the online platform? Guess how many opportunities are created for SMEs? Are you making money from digital marketing or losing it? Online Advertising without clever strategies is like dumping your own business into trash. Matthew Kwan, Principal Consultant of Adams shared what digital marketing has taught him over years as a giveback to over 130 audiences at Hong Kong Trade Development Council (HKTDC) SME Centre on 29 November 2017. To win this interconnected game, the first key things you need to remember are dealing with large volumes of rapidly changing data, understanding the meaning and your opportunities behind, mastering the online tools and evaluating the return on investment for each online marketing campaign. Is your business missing in any of these areas? If so, it’s time to reassess your strategies and keep it well played !
“Are you prepared for the future of online shopping to ride on the growth?”, Matthew Kwan, Principal Consultant of Adams challenged all the 50+ attendees in the joint seminar with Global Payments at Hong Kong General Chamber of Commerce on November 21. In many countries, Huge online shopping platforms are widely available while consumers are frequently interacting on it. How can you get a share of the pie from mobile commerce? How can you increase the sales volumes ? From production to after sale service, Matthew gave all the essential tips of harnessing the potential of mobile business by 3R strategies. Returning customer , Repeating Purchase and Referring brand. Simply speaking, All you need to know is delivering a personalized shopping experiences. Speakers from Global Payments, VISA, CyberSource also shared how to leverage Apple Pay, Android Pay, mPOS, Security aspects of m-Commerce of the MobileAGE. Want to go far and beyond your competitors? It’s time to make changes !
Matthew Kwan, Principal Consultant of Adams, gave all digital marketing secrets to participants about the secrets for digital sales and marketing. As we are all live in a mobile age. How can your business stand out from the crowd? In digital marketing industry, you must master the rules of online digital advertising, otherwise you will be mastered. In total of six seminars, participants not only can learn the simple tricks to increase your brand awareness on social media but also to gain maximum online presence with optimized marketing budget.
Adams Company Limited’s (www.adamshk.com) Principal Consultant, Matthew Kwan, was guest of honor to present on the topic of “Strategy of Integrated Online Marketing” in SME.GIG.HK and Hong Kong Science Park (HKSTP) workshop. He elaborated some suitable mobile and social media strategy according to the industries and products. Moreover, he mentioned the importance of “strategic objectives”.