白武士有限公司(www.adamshk.com) 首席顧問關廣智先生被香港工業總會邀請為【高效宣傳推廣策略及整合行銷傳播攻略】研討會主講主題《軟硬兼「銷」:
實戰篇》中強調企業在銷售過程中要成功就必須要注意Emotional, Top of Mind, Traffic
和 Website.
如果能好好掌握以上幾方面,成功必然在望!
主辦機構:
協辦機構:
資助機構:
「中小企業發展支援基金」撥款資助
2010-04-27
Health
& Beauty: Marketing Professional Seminar
The beauty of e-Marketing is INTERACTIVE!
Adams Company Limited’s (www.adamshk.com)
Principal Consultant, Matthew Kwan, emphasized during his motivated speech at
Adams Health & Beauty Seminar that too many marketing professionals are still
very naive and treating online advertising as traditional print ad or TV
commercials: the beauty of e-Marketing is INTERACTIVE!
Matthew Kwan also pointed out that "...our
goals as marketing professional is to build up a strong customers community to
support future potential business and sales pipeline!"
進入中國市場己是時勢所趨,有見及此,網上宣傳顧問白武士
- Adams(www.adamshk.com) 專誠請來中國強網百度 -
香港的總代理Search China 總經理Jason Cong教授進入中國的必要條件,Jason
指出:“越先在內地網站投放廣告及宣傳,越有利日後企業在中國的發展。”課程由國家的稅制,以至國內不同媒體的特性及目標顧客,並多角度地分析內地網上宣傳成效,以個案為例教授成功的必要秘訣。參加者均踴躍發問,反應熱烈!
2009-12-10
HSBC Business Advisor Award 2009
Adams Company Limited (www.adamshk.com)
is honored to be presented by HSBC, the World's Local Bank, of their Business
Advisor Award 2009 as a compliment to Adams positive cooperation and
collaboration with HSBC in 2009. This award is a great demonstration of
Adams professionalism towards its highest quality service and outstanding
consultation for their customers to synergize business opportunities through a
wide range of innovative ideas.
Adams-Wharf T&T High Performance e-Mail Marketing Seminar
There are many ways to promote your products
and services, e-Mail is one of the greatest way to effectively reach to your
target audience with minimal cost. Successful e-Mail strategy is based on
the ability to leverage other companies customer database!
Internet : platform to maintain &
sustain “Normal” operations
Adams Company Limited’s (www.adamshk.com)
Principal Consultant, Matthew Kwan, uniquely pointed out in his opening keynote
speech that in order to successfully manage a business crisis companies need to
:
Young
people"...really
have to know how big is your target Total Available Market..."
in order to succeed!
Adams Company Limited’s Principal Consultant, Matthew Kwan is being interviewed
by
TVB
- Pearl's Money Magazine (from 16.28mins) to comment on how entrepreneurs
should run their startup businesses. Matthew Kwan emphasized that young
people"...really
have to know how big is your target Total Available Market..."
in order to succeed.
2009-05-16
Adams
Company Limited is officially appointed as Authorized Dealer of HKBN (Hong Kong
Broadband www.hkbn.net) focusing to provide innovative solutions to Business
customers. More details can be found on
www.adamshk.com/HKBN_offers.htm
“Successful entrepreneurship is not a matter of age!”
During an interview by the official magazine “Varsity”
of the Chinese University of Hong Kong, Adams Company Limited’s Principal
Consultant, Matthew Kwan, pointed out that successful entrepreneurship is not a
matter of age but proper planning and execution.
In order to plan properly,
5C’s of business planning
proposed by Matthew Kwan serves as the cornerstone of succeed for
enterprises large or small.
Successful Mailing List Software and Targeted
Email Marketing Solution! The Most Cost Effective and Reliable Way to Do
Permission-Based Direct Email Marketing, Create and Send effective Opt-in Email
Newsletter Campaign in Minutes!
Email Marketer is a professional email
newsletter software and opt-in email marketing software for targeted mailing
list building, email campaigns creating, bulk mailing, and open and click
tracking at your own computer.
2008-12-10
TDC World SME Expo - e-Marketing Symposium (HKCEC)
“Sales Oriented is the most important success factor for e-Marketing”
Adams Company Limited’s Principal Consultant, Matthew Kwan, proposed that “Sales
Oriented” is the most important success factor for e-Marketing during his
dynamic and attractive presentation at Hong Kong Trade Development Council –
World SME Expo 2008: e-Marketing Symposium.
The venue of the Symposium was filled with people and they were excited to here
from Matthew Kwan the strategy for highest return on investment of e-Marketing.
2008-12-09
CMA-DTTN SME MoneyWise Forum: Technology to win during Financial Tsunami (CMA,
Central HQ)
“Technology is useless if it can’t help enterprises to get more sales and save
operational costs.”
Matthew Kwan
also highlighted the most important technologies that enterprises must know in
2009 to gain the highest return on investments in the financial tsunami.
2008-12-05
SMBWorld
Magazine 2008 Best SMB Solutions Award Opening Speech (Marriott Hotel)
“There are still Opportunities even in Financial Tsunami if we know how
Enterprises think!”
Matthew Kwan, Principal Consultant of Adams was invited by
SMBWorld Magazine as guest of honor to deliver the encouraging opening
speech at the annual event of awards prize presentation of SMBWord Magazine Best
IT Solutions Award. Matthew Kwan reminded industry leaders of awardees that are
still opportunities even in Financial Tsunami if we know how business managers
think in terms of “Finding Money - Capital”, “Generating Money –
Sales/Marketing” and “Saving Money – Operations Control”. Kwan also emphasized
that IT vendors sometimes are too focused in talking about saving costs but not
the other 2 areas which are very important considerations in times like this.
"...there are simple tricks that you can win business with e-Marketing.."
Invited by Rotary Club of Lan
Kwai Fong as guest of honor, Matthew Kwan,
Principal
Consultant of Adams Company Limited spoke on how to be successful with
e-Marketing. "...there are simple tricks that you can win business with
e-Marketing.." as pointed by Matthew Kwan, leaders in Rotary Club were amazed by
the insightful knowledge being presented.
2008-10-25
Cougars Career Forum Fall 2008 金融海嘯:絕處求勝 (Baptist
University)
"Be Passionate and Brave
for the Future Ahead!"
Alongside
with experienced leaders in the society of different sectors including
logistics, advertising & creative and entertainment industries, Matthew Kwan,
Principal Consultant of Adams was invited by
Cougars Group (HK) Ltd. as guest of honor to speak at the Career Forum of the
Joint Universities event in Hong Kong Baptist University of the topic "Surfing
on the Financial Tidal Wave". Matthew Kwan's speech was inspirational and
he encouraged the university students to stay hopeful and be brave for the
challenge ahead. "Only those who are seriously enough can survive the Tidal
Wave!"
Matthew Kwan,
Principal Consultant of Adams was invited byGeneral Agents Managers Association (GAMA) of Hong Kong to speak on
Leading a Performing Team at their Annual
Conference of
GAMA Day in Hong Kong Convention & Exhibition Centre. Speech
contents including Leaders' 7 Bahaviours, Management Task Cycle (MTC) and
becoming an attractive Mentor.
2008-08-08
Matthew
Kwan, Principal Consultant of Adams was invited by Love Your Neighbourhood
Movement (www.loveyourneighbourhood.com) as
guest of honor and judge for Vocational Discipleship Program
of Hung Fook Tong (www.hungfooktong.com).
The 3 weeks program was designed to support college students in Business or
Marketing disciplines to have practical & real life experiences during summer
vacation for their future integration to the society.
2008-07-21
Adams
launched a brand new blog called
e-Marketing Campaign Insights (http://e-campaign.blogspot.com)
dedicated to share knowledge about how
to do successfully and effective e-Marketing.
2008-07-04
SME MoneyWise Forum 2 - Extraordinary Line Up of e-Marketeers
Line up to Present the latest trends of e-Marketing Strategy.
Organized
by Adams & Vis Communications Consultancy the second of the series "SME
MoneyWise Forum
2" captured the eyes & ears
of the attendees on July 4, 2008. It was an extraordinary line up renowned
experts in the fields of Public Relations and e-Marketing. The audience
was so excited and participated very exciting discussions of how to maximize
their return on investment with Public Relations & e-Marketing when they can
directly engage with the leading experts including Felix Poon of Vis
Communications, Barry Lau of Matrix Marketing, Edmund Li of Well Synergy, Daniel
Chan of AsiaPac, Alan Cheng of Technolger.
Organized
by Adams & Vis Communications Consultancy the first of the series "SME
MoneyWise Forum" was very well responded by audience on April 8, 2008.
The three hours seminar attracted representatives and owners of different
industries of SME segment. The keynote speakers are Matthew Kwan (Principal Consultant of
Adams Company Ltd), Felix Poon (Managing Director of Vis Communications
Consultancy) and Barry Lau (Account Director of Matrix Marketing) focusing on
how to get the maximum return from e-Marketing and Press/Media by using
innovative web-marketing channels. The forum provided a number of creative
ideas to the audience to increase their promotion ability in this most
competitive business environment. The messages were very well received and
the audience dynamics and interactions were exceptionally high. The next
event of this series is going to be held on June.
2008-03-13
Adams Company Limited’s Principal Consultant,
Matthew Kwan, claimed during his presentation at SMe-strategy Forum 2008
(www.sme-strategyforum.com)
being held at Hong Kong Convention and Exhibition
Centre on March 11, 2008 that most enterprises big and small fail to maximize
their return on investment with their e-Marketing activities.
Matthew Kwan emphasized that in order to
maximize e-Marketing effort, corporate websites must follow a “4C” blueprint
which are: Customer
Oriented, Context
Driven Content, Call
To Action and Community
Matthew
Kwan, Principal Consultant of Adams was invited by IBM asIBM SME Express Advantage
Solutions Day -
Executive Forum Panel Moderator.
Panel
Speakers includes:
Derek Ling - Group IT Manager, Luk Fook Group
Alice Lai - Research Manager Channel, Alliance, & Partnership, IDC
Danny Lau - Chairman, HKSME 香港中小企聯合會
Savio Ng - Executive, Business Partner Organization, IBM
Matthew Kwan, Principal
Consultant of Adams was one of the guests of honor and judges on the judge panel
for SMBWorld IT Awards of SMBWorld Magazine, the only SMB
IT magazine in Hong Kong.
2007-11-16
Adams
launched brand new SME Monthly Accounting Service
Solutions using
MYOB Premier Accounting Software
Service, most cost-effective accounting outsourcing solution.
2007-11-01
Adams
launched comprehensive Loan & Syndication Advisory Service
to support SME companies for development of their business through working with
a number of major banks in Hong Kong.
2007-09-07
Matthew
Kwan, Principal Consultant of Adams was guest of honor speaking on the topic of
"Leading with POWER" Leadership seminar
being organized by
Network J. emphasizing "Do the Right
Things Right!"
2007-08-06
Adams
launched innovative 1000 Keywords Web Keywords
EasyPostPosting
Servicewith
Custom design advertising title & content design for your industry to
achieve highest potential return for businesses.
2007-07-25
Matthew Kwan, Principal
Consultant of Adams was speaking at the panel discussion at SMe-strategy Forum being organized by
e21 & Questex Hong Kong highlighting the necessity of e-Marketing in this
Internet Age.
2007-06-21
Adams
launched SME
Instant
Web
Packageto SME customers with
comprehensive products & services content management system (CMS) at a very
affordable price.
2007-03-07
PatronSoft appointed Adams as their
official sales & marketing channel for its Wireless Access Management Software,
FirstSpotTM,
in Hong Kong
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