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2009-06-25

Adams-Wowternet-Google 企業網上營銷研討會

網上營銷的方法是逆市發展的最佳辦法!

由WOWternet(www.wowternet.com) 主辦之企業網上營銷研討會上, Adams (www.adamshk.com) 首席顧問關廣智先生指出,無論大小企業在逆市中取勝就要用網上營銷(e-Marketing)的方法, 據電訊管理局五月份之公佈,全港已有78%家庭已安裝寬頻上網(即有196萬家庭)。而網上營銷已逐漸成為非常重要的廣告媒體, 而企業於網上媒體之消費亦持續有顯著之增長。

關廣智指出, 企業若要成功於網上推廣她們的服務和產品,一定要好好地做好她們的網站,而網站的外表、功能和內容往往都被企業所忽視, 市場推廣部也經常假手於IT部門管理而缺乏策略。

現時網上營銷的渠道已經發展得比以前成熟而有效, 但太多企業仍然對這新興的媒介非常陌生,據關廣智估計, 企業如果現在能開始嘗試應用網上營銷的方法來逆市發展, 應該於9個月至1 年後就能超越其他競爭對手, 否則必然被人淘汰!

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媒體贊助

2009-06-18 SMBWorld Seminar Series (1) 以「變」應萬變 Transforming Through Crisis

 

2009-05-26

2009-05-26 TVB Pearl Money Magazine Interview

Young people"...really have to know how big is your target Total Available Market..." in order to succeed!

 

Adams Company Limited’s Principal Consultant, Matthew Kwan is being interviewed by TVB - Pearl's Money Magazine (from 16.28mins) to comment on how entrepreneurs should run their startup businesses.  Matthew Kwan emphasized that young people"...really have to know how big is your target Total Available Market..." in order to succeed.tvb.com

 

 

 

2009-05-16

武士有限公司榮獲香港寬頻 (www.hkbn.net) 邀請正式成為特許經銷商專注提供蔪新商業方案予企業容戶。瀏覽詳細: www.adamshk.com/hk/HKBN_offers.htm

 

2009-04-03

2009-04-03   Adams-Wisers 抓緊市場先機研討會

Adams 帶你直走到市場的之先

 

市場發展一日千里,要了解市場新趨勢、明白網上營銷的新發展、了解市場資訊及行業內競爭者的資料是企業作出精準市場決策、尋找最大商機的必先條件,白武士有限公司 (Adams) 與慧科訊業有限公司(Wisers) 以科技帶你直走到市場的之先,幫助企業掌握市場資訊,了解競爭者的動態,以前瞻性的市場策略尋找合適商機擴大投資回報。

 

2009-03-05

2009-03-05   Adams-Wharf  最有效電郵行銷必殺技

Adams 為中小企帶來高效電郵行銷渠道

 

eDM – 電子電郵是眾所周知的營銷推廣,白武士有限公司 (Adams) 為中小企帶來高效電郵行銷渠道,配合九倉電訊 (WeB-eM) 服務將各公司的資訊有效率地發放給目標顧客群(Targeted Customers),確保客戶可有效率地完成各項推廣項目。

 

 

 

2009-02-20

CUHK - Varsity Magazine interview

“Successful entrepreneurship is not a matter of age!”

During an interview by the official magazine “Varsity” of the Chinese University of Hong Kong, Adams Company Limited’s Principal Consultant, Matthew Kwan, pointed out that successful entrepreneurship is not a matter of age but proper planning and execution.

In order to plan properly, 5C’s of business planning proposed by Matthew Kwan serves as the cornerstone of succeed for enterprises large or small.

 

2008-12-23 Adams (白武士) 榮獲威寶拓展國際有限公司 (Well Develop International Limited)選納為 郵件行銷大師企業版 特約經銷商

『郵件行銷大師』是中小企進行電子行銷及市場推廣的最佳工具。它使你在短時間內,向特定的客戶批量發送電子新聞、直銷電郵、網路雜誌、電子期刊、報告、帳單、調查及邀請信等個人化電郵。而且,可以根據本港政府《非應邀電子訊息條例》要求,過濾拒接名單及剔除無效電郵,讓你在合法的情況下進行推廣並與客戶保持緊密的聯繫。

『郵件行銷大師』能讓你設定發放電郵的時間及批次的發送數量,避免被互聯網供應商當作濫發郵件阻截。在這電子網絡時代,『郵件行銷大師』是每一家企業不可或缺的業務工具。
 

2008-12-10

TDC World SME Expo - e-Marketing Symposium (HKCEC)

“Sales Oriented is the most important success factor for e-Marketing”

 

Adams Company Limited’s Principal Consultant, Matthew Kwan, proposed that “Sales Oriented” is the most important success factor for e-Marketing during his dynamic and attractive presentation at Hong Kong Trade Development Council – World SME Expo 2008: e-Marketing Symposium.

 

 

The venue of the Symposium was filled with people and they were excited to here from Matthew Kwan the strategy for highest return on investment of e-Marketing.

 

2008-12-09

CMA-DTTN SME MoneyWise Forum: Technology to win during Financial Tsunami (CMA, Central HQ)

“Technology is useless if it can’t help enterprises to get more sales and save operational costs.”

 

Adams Company Limited’s Principal Consultant, Matthew Kwan, emphasized that no matter what technology trend it may come, it is useless if it can’t help enterprises to get more sales and save operational costs during his inspiring speech in front the audience who attended The Chinese Manufacturers' Association of Hong Kong (CMA) and DTTN seminar on SME MoneyWise Forum: Technology to win during Financial Tsunami.

 

Matthew Kwan also highlighted the most important technologies that enterprises must know in 2009 to gain the highest return on investments in the financial tsunami.

 

 

2008-12-05

SMBWorld Magazine 2008 Best SMB Solutions Award Opening Speech (Marriott Hotel)

“There are still Opportunities even in Financial Tsunami if we know how Enterprises think!” 

 

Matthew Kwan, Principal Consultant of Adams was invited by SMBWorld Magazine as guest of honor to deliver the encouraging opening speech at the annual event of awards prize presentation of SMBWord Magazine Best IT Solutions Award.  Matthew Kwan reminded industry leaders of awardees that are still opportunities even in Financial Tsunami if we know how business managers think in terms of “Finding Money - Capital”, “Generating Money – Sales/Marketing” and “Saving Money – Operations Control”.  Kwan also emphasized that IT vendors sometimes are too focused in talking about saving costs but not the other 2 areas which are very important considerations in times like this.

 

2008-11-12  

社會福利署「創業展才能」致勝行銷攻略-講座及工作坊 (HK Cultural Centre)

「為社會服務帶來另一角度的元素,可嘗試打破傳統的框架!」

 

 

由白武士有限公司首席顧問關廣智先生主講,超過160人次來自26間社會服務機構參加是次講座及工作坊內容探討行銷概念及e-世代的行銷模式,以實務性的方向與建議,讓參與者建立基本行銷邏輯及有序的思路模式,從而掌握黃金行銷攻略,協助企業突顯產品/服務優勢,打造競爭力。市場競爭劇烈,不論企業大小,只有實踐有效的行銷,才能抓緊商機,掌握與客戶之間溝通的管道及生存的命脈。但企業資源有限,行銷的方式千千萬萬種,企業應怎樣因應商業環境及自己的特性,選擇適合的方式與預算,擬訂有效的行銷方案。

學員回應:

為社會服務帶來另一角度的元素,可嘗試打破傳統的框架!

The information & knowledge is inspirative!

Quiz inspire our thinking!

欣賞講者列出的例子,容易明白。

講者的實戰經驗對我十分有參考價值,謝謝MCO及關先生的悉心安排!

有效地認識現時社會上有效的行銷方式及知識。

2008-11-05

Rotary Club Dinner Speech (Le Manege, Central)

"...there are simple tricks that you can win business with e-Marketing.."

Invited by Rotary Club of Lan Kwai Fong as guest of honor, Matthew Kwan, Principal Consultant of Adams Company Limited spoke on how to be successful with e-Marketing.  "...there are simple tricks that you can win business with e-Marketing.." as pointed by Matthew Kwan, leaders in Rotary Club were amazed by the insightful knowledge being presented.

 

2008-10-25

Cougars Career Forum Fall 2008 金融海嘯:絕處求勝 (Baptist University)

"Be Passionate and Brave for the Future Ahead!"

 

Alongside with experienced leaders in the society of different sectors including logistics, advertising & creative and entertainment industries, Matthew Kwan, Principal Consultant of Adams Company Limited was invited by Cougars Group (HK) Ltd. as guest of honor to speak at the Career Forum of the Joint Universities event in Hong Kong Baptist University of the topic "Surfing on the Financial Tidal Wave".  Matthew Kwan's speech was inspirational and he encouraged the university students to stay hopeful and be brave for the challenge ahead. "Only those who are seriously enough can survive the Tidal Wave!"

 

 

 

2008-10-03

HKPC-HKITF 棋先一著- 新世代宣傳推廣竅門 (HK Productivity Council)

大部分公司都未能掌握電子宣傳與導向性網站不可分割的關係

白武士有限公司首席顧問關廣智先生被香港資訊科技商會邀請,為棋先一著- 新世代宣傳推廣竅門座談會主講嘉賓,他詳細地講解成功的電子宣傳與導向性網站不可分割的關係,並針對香港零售及美容市場需要,提出互聯網推廣,網上廣告,善用媒體的公關宣傳活動作的建議,為一眾出席者帶來新的啟示及亦提供不同的市務推擴方案。

2008-08-21

白武士 ( www.adamshk.com) 首席顧問關廣智先生香港人壽保險經理協會(GAMA) 邀請為週年GAMA Day 之嘉賓講員,他以活潑生動之手法帶動全埸業界領袖一同學習成為「超能隊長」和突破無敵之極限。其中內容包括怎樣培養7個「執行力」的特質、如何掌握 Management Task Cycle (MTC) 和成為具生命力的領袖。

2008-08-08 Matthew Kwan, Principal Consultant of Adams was invited by Love Your Neighbourhood Movement (www.loveyourneighbourhood.com) as guest of honor and judge for Vocational Discipleship Program of Hung Fook Tong (www.hungfooktong.com).  The 3 weeks program was designed to support college students in Business or Marketing disciplines to have practical & real life experiences during summer vacation for their future integration to the society.

2008-07-21 Adams launched a brand new blog called e-Marketing Campaign Insights (http://e-campaign.blogspot.com) dedicated to share knowledge about how to do successfully and effective e-Marketing.

 

2008-07-04 中小企業營商研討會 2 - Extraordinary Line Up of e-Marketeers Line up to Present the latest trends of e-Marketing Strategy.

Organized by Adams & Vis Communications Consultancy the second of the series "SME MoneyWise Forum 2" captured the eyes & ears of the attendees on July 4, 2008.  It was an extraordinary line up renowned experts in the fields of Public Relations and e-Marketing.  The audience was so excited and participated very exciting discussions of how to maximize their return on investment with Public Relations & e-Marketing when they can directly engage with the leading experts including Felix Poon of Vis Communications, Barry Lau of Matrix Marketing, Edmund Li of Well Synergy, Daniel Chan of AsiaPac, Alan Cheng of Technolger.

2008-05-09

武士聯同香港其中最大網上廣告平台Matrix Marketing's推出 網站廣告套餐 並其他廣告機會包括 《折扣優惠卷》及 discuss.com.hk inner group banner 廣告.  更多詳情...

 

2008-04-08

中小企業營商研討會反應理想 (www.adamshk.com/moneywiseforum.htm)

 

由俊念傳訊及白武士公司聯合舉辦的中小企營商錢談研討會系列, 第一個座談會於4月8日順利完成,吸引來自不同行業的中小企營運者出席 三小時的座談會分別由白武士首席顧問關廣智先生, Matrix Marketing 客戶總監劉英偉先生,及俊念傳訊的董事總經理潘錦全先生 針對互聯網推廣,網上廣告,善用媒體的公關宣傳活動作主題演說; 在競爭激烈的商業環境下,今次的座談會的內容為一眾出席者帶來新的啟示, 亦提供不同的市務推擴方案; 參加的商界朋友反應非常理想,現場的氣氛熾熱,台上台下的互動頻繁. 座談會同時亦為一班出席的朋友創造理想的環境,拓展商務網絡; 下一次活動將於6月舉行, 如果你不想錯過機會,請留意我們的推廣訊息.

 

2008-03-13

白武士有限公司首席顧問關廣智 (Matthew Kwan) 於日前3月11日 在香港會議展覽中心所舉行的「中小企e世代論壇」 (SME-Strategy Forum 2008 www.sme-strategyforum.com) 中表示大部份香港的企業,不論大小,都未能把它們的網站優化到可以達致最高能的電子宣傳 (e-Marketing) 的效果。

關廣智強調,若要成功地達到電子宣傳 (e-Marketing) 的最高成本效益,企業必須以4C 為藍圖製作他們的網站。何謂4C,就是: 1. Customer Oriented (客戶為本質的分類) 2. Context Driven Content (以客分類之內容) 3. Call To Action (詢問導向的標題) 4. Community (建立群體的架構)

查閱詳情

 

 

2008-02-26 白武士首席顧問關廣智先生被IBM邀請為中小企商贏有道 2008 - IBM速易方案研討會 《強勢論壇》的嘉賓主持。訪問嘉賓包括:
  • 六福集團資訊科技經理 - 林曦明先生

  • IDC亞太有限公司渠道合伙探究經理 - 黎惠玲小姐

  • 香港中小企業聯合會主席 - 劉達邦先生

  • IBM業務夥伴部總經理 - 吳曉峰先生

詳細嘉賓介紹

 

IBM 官方網站直播: 請按此

 

 

2007-12-06

白武士首席顧問關廣智先生榮獲港唯一的中小企資訊科技雜誌《SMBWorld》特地舉行《中小企資訊世界IT應用大獎2007》之邀請,作為評審和頒獎嘉賓

2007-11-16

白武士正式推出 MYOB Premier 會計軟件每月會計服務, 最合乎經濟效益的中小企會計外判方案

 

MYOB

2007-11-01

白武士與香港各大銀行建立聯繫,全面推出貸款融資顧問服務,積極支持中小企業發展事業上融資的需要

 

 

2007-09-07 白武士首席顧問關廣智先生榮獲 Network J 邀請作為「勁導十足」領袖講座的嘉賓講員,強調「做正事、用正法」(Do the Right Things Right!).
2007-08-06

白武士正式推出網上廣告話咁易刊登服務1,000 度身訂造關鍵字設計因應行業特性精心設計廣告標題和內容來有助企業更有效發展業務

 

2007-07-25

白武士首席顧問關廣智先生榮獲中小企e世代論壇邀請作為「小企業化身大商賈:傳統企業轉戰網上心法」小組討論的台上嘉賓,提及在現今的世界網上宣傳的必要性

2007-06-21

白武士正式推出既經濟又實際的中小企公司網站:話咁易套餐

 

2007-03-07

白武士榮獲 PatronSoft 指定為該公司之無線上網管理系統 (FirstSpotTM) 的香港區市場及經銷渠道

 

2007-01-17

白武士首席顧問關廣智先生榮獲 Questex Media's EnterpriseInnovation.net 邀請成為該網上雜誌之中小型企業欄 SME Innovation e-newsletter's Business Insights 之專題作家 詳情...

 

2007-01-11

白武士榮獲 FormalWin 選納為Whampoa Mission (中國廣東黃埔軍校) 的國外市場及經銷之獨家渠道  詳情...

2006-11-04

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 最後修改:
05-Mar-2010