Baidu, Google and Yahoo is definitely the
biggest and most powerful search engines in the world. However,
companies and marketing professionals must be careful enough to choose
the right search engine for the right market for their specific industry
as well as their specific target potential customers and audiences.
general, Google is the No. 1 leader of search engine in the world.
It has a very sophisticated interface and system (AdWords) that would
allow you to uniquely and accurately define your marketing campaigns to
reach your target customers across countries and regions. It would
also allow you to advertise your text ad or image (banners) and
video/animated ads on their extensive partner network of those which
already join through AdSense.
there are always local kings like Baidu in China which is the default
choice for many people both commercially and personally for searching
Chinese websites that are hosted and targeting the mass population of
Internet users in China. On the other hand, Yahoo is especially
more prominent than other search engines in certain countries/regions
like Hong Kong, Taiwan, Japan...etc.
order to reach your potential customers effectively, Adams consultants
will always analyze your company's specific business nature and target
customers needs for the reason of getting the best possible ROI (return
on investment) for you.
SEM Vs SEO
Marketing (SEM) is a paid advertising whereas Search Engine
Optimization (SEO) is a way of optimizing your natural search
results to be shown in higher positions of the non-paid area of
the results in a page for specific keyword search.
Traditionally, SEO may help companies to get more exposure over
their competitions to reach more potential customers when SEM
was not so popular. However, for some very competitive
industry segments, SEM is playing an important role to help
companies to get their marketing message to their target
customers faster and easier.
actually has no strict rule in choosing to use SEM or SEO or
both across the board but it is always a matter of budget Vs
what, Adams will help customers to decide and evaluate the best
options for their unique requirements.
Adams Targeted Strategy
Adams consultants are well trained
and experienced to design very attractive advertising message
for our customers in order to gain the maximum exposure of
search results on the search engines including Baidu, Google and
Yahoo in Hong Kong, China and rest of the world.
We follow a
well-proven methodology to design the best possible range of
keywords for each customer tailor-made to their needs and
Adams Performance Management
is the top-most consideration for Search Engine Marketing (SEM).
It is no use for an ad of no viewers. Therefore, Adams
consultants would review the selection of keywords constantly to
improve the exposure of our customers' advertisements for
gaining both the awareness and attraction from their target
Marketing Budget Optimization
In Adams, we do
not believe in head-to-head competition and we do not encourage
our customers to spend marketing budget unwisely for just
fighting to get to the top of the search results.
plan and execute on behalf of our customers for Search Engine
Marketing using a very simple but beautiful methodology of
keeping the average cost-per-click (CPC) as low as possible to
maximize the money being spent.
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