Display Advertising

Adams provides comprehensive Advertisement Placement service for our clients across many popular websites, blogs, portals, forums and mobile apps. Not only it can be contextual, it can also be targeted with most cost effective way of placing your attractive display advertisements for your specific target customers.

“Top of Mind” is one of the most important topics we need to address for Marketing. With extensive partner network and in-depth knowledge of different markets, Adams is helping customers to locate and choose the best possible websites and online channels to create their brand awareness on the Internet.

With lot of practical experiences, Adams consultants help customers to create the highest ROI (return on investment) ads all the time to gain market segment share as well as creating sales demand for our customers.

display advertising
display advertising

Google Display Network (GDN)

Traditionally, Display Advertising is just showing a graphic display on a related website of the interest of your target audience. With the rise of Google Display Network (GDN), it has become one of the largest advertising networks in the world, there are many ways to get your advertisements showing in front of the eyes of your target audience. Contextual is the way to think and plan your display advertising strategy. More than related keywords and you choose where your advertisements to be placed according to the interests, language, location…etc in the form of text or graphic. Experts of Adams will help you to form a comprehensive strategy to cover your market with effective approach of reaching more customers faster and better.

Display Re-Marketing (DRM)

Market Response & Performances

With the capability of re-marketing, your target customers are more than lightly to see your advertisements than any other people. Combine the capabilities of Google Display Network and other Ad Networks, it is not difficult to increase the quality of your reach to your higher quality customers in a more cost-effective ways. Experts of Adams will help you to formulate a strategy based on performance to place your advertisements in your target regions for your target audiences in a schedule of your choice.

There are a number of ways to advertise on Facebook based on your specific objectives. It is one of the most effective ways to reach more people of the same interests and demographics with texts, graphics, and photos. Your reach of target customers is typically based on the social network reach of Facebook users. Hence, if you can uniquely identify your target audience in a given pattern, the result can be surprisingly better than you can imagine. Experts of Adams can advise you how to design your campaign with a well-defined criteria in order to avoid any potential wastage of advertising budget.

The auto-unsubscribe function of these tools can help our customers to ensure unsubscribe requests are dealt instantly without delay and avoid violating the legal requirements unintentionally especially for those restrictive countries and regions.

Video Advertising

Enrich the level of customer relationship building

There is a huge trend of advertisers increasing their budget online to show their TV Commercials (TVC) on both YouTube and Facebook. They are charged at Cost Per View (CPV) which lowered the barrier of entry so much as compared to the traditional TV channels. At the same time, the attendance level of viewing of the video ads are so much higher than you would view elsewhere. The effectiveness of such video advertising model is proven to be a lot more than the traditional TV Channel model by far.

Moreover, with the right tracking tools, it is possible to uniquely identify the consumer behaviour down to personal level with details of demographic information. This definitely can enrich the level of customer relationship building when data are managed strategically.

Action Oriented Display Ads

We are very specific on the strategy of the Ad design to be action oriented. It is becoming very difficult to get the attention of the Internet users, the “Stopping Power” of any ad depends on the sales program or actions being encouraged by the ad design. The animation and duration control governs the response as well as the messaging being presented.

Through different search engines including the world leading Google, Yahoo and Baidu, Adams provide the most cost-effective packages to customers to display their ads on a huge number of selected websites only charged by cost per click (CPC). This not only lower the entry barrier and serves as an excellent benchmarking exercise for customers to test the market response and performances of different targeted channels.

We deliver projects on these popular platforms in the world