Adams 4A's Strategy

– Assess Business Situation

– Analyze Solutions

– Actions Planning

– Amend Actions as required

Adams 5C's Business & Review

- Customers

- Competitors

- Complementors

- Channels

- Costs

Adams 5C’s Business Planning & Review is just a model for any business to go through planning and review in a structured way. One should use it to ratify your business decisions. There are no model answers to the questions being raised above but definitely the answers will change over time as your business progresses. Therefore, constant review of your business using this model is required in order to reflect the changes of the kind of dynamic market situations we are in today and ever!

Adams 4C's Website Design

- Customer Oriented

- Contextual Contents

- Call to Actions

- Community Building

Adams IDEAL e-Strategy

I – Identify Your Customers
D – Decide Your Budget
E – Experiment Your Options
A – Assess Your Results
L – Leverage Others

e-Marketing is an art and it takes time and effort to perfect. In this Internet age, we just do not have an option of opting out of e-Marketing. However, if you are willing to try, practice will make perfect and you will certainly find reward from your investments.

Adams ABCDE Marketing Strategy

Alliances – run marketing activities with your partners and maximize costs & resources
Benefits – always highlight your product/service’s benefits and values
Concentrate – focus 80% effort on the most strategic 20% of products/services
Dynamics – leverage your products/services strength to gain the maximum return
Environment – ready to adapt changes of business environment and ecosystem

We must be ready to adapt changes in our business environment and willing to work with other alliances to create the maximum effect in marketing of highlighting the benefit/values of our most strategic products/services with most of our effort by leveraging the strengths of different products and services. It is a very exciting and interesting game we are in!